<aside> <img src="/icons/send_gray.svg" alt="/icons/send_gray.svg" width="40px" /> [email protected]
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<aside> <img src="/icons/globe_gray.svg" alt="/icons/globe_gray.svg" width="40px" /> onbrandpowell.com
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<aside> <img src="/icons/map-pin-alternate_gray.svg" alt="/icons/map-pin-alternate_gray.svg" width="40px" /> NYC
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<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/a1176678-66e7-4ba6-affb-a688b318581f/407d78ca-041d-40c1-a45b-9a75a91aea33/Reforge-logomark-black.svg" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/a1176678-66e7-4ba6-affb-a688b318581f/407d78ca-041d-40c1-a45b-9a75a91aea33/Reforge-logomark-black.svg" width="40px" /> **Reforge,** 2019 - present Providing access to vetted product expertise through courses, step-by-step guides, and artifacts of real work from top tech operators
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Senior Product Designer, Apr 2023 - present
- Led the UX & UI redesign of course discovery, enabling 5X growth in course offerings with the launch of a double-sided course marketplace
- Integrated AI-led drafting features into courses, empowering users to create custom frameworks based on real-world examples.
- Partnered cross-functionally with PMs, engineers, and executive stakeholders to conceive, design, and ship impactful improvements to the Reforge courses product
- Worked closely with engineering teams to ensure seamless handoff and QA, ensuring final product interactions matched our quality rubric based on stage of development.
- Conducted qualitative user research through interviews and in-product surveys to generate and validate user-centered design decisions.
Staff Visual Designer, Design Systems, Jul 2022 - Apr 2023
- Spearheaded a complete visual rebrand, translating high-level brand guidelines into a cohesive and usable design system.
- Led system audits and evolved our design system to scale with team growth.
Senior Visual Designer, Dec 2019 - Jul 2022
- Designed the core visual material for Reforge learning programs, including recorded lessons, case studies, product examples, and conceptual frameworks.
- Mentored junior designers, formalizing design processes and best practices through pressure testing workshops and documentation playbooks.
<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/a1176678-66e7-4ba6-affb-a688b318581f/612ed2a9-a10c-439b-8673-39f12d5e6f8d/sharethis_logo_icon.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/a1176678-66e7-4ba6-affb-a688b318581f/612ed2a9-a10c-439b-8673-39f12d5e6f8d/sharethis_logo_icon.png" width="40px" /> **ShareThis,** 2017-2019
Real-time behavioral data provider that unlocks consumer insights for advertisers
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Creative Marketing Manager
- Led design and content creation for B2B marketing, overseeing both in-house and external teams to balance efficiency and high-quality output.
- Partnered with cross-functional stakeholders to socialize brand updates, optimizing brand consistency across sales and marketing campaigns.
<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/a1176678-66e7-4ba6-affb-a688b318581f/c5644c78-f901-4971-829d-af32d1a7aff0/kgmtheatrical_logo.jpeg" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/a1176678-66e7-4ba6-affb-a688b318581f/c5644c78-f901-4971-829d-af32d1a7aff0/kgmtheatrical_logo.jpeg" width="40px" /> **KGM Theatrical,** 2015-2017
Broadway & Off-Broadway general management firm
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Creative Project Manager
- Coordinated production teams and timelines for Broadway and Off-Broadway projects, balancing creative and logistical demands.
<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/a1176678-66e7-4ba6-affb-a688b318581f/38b6bad5-a5cb-491b-af95-f66cc609142a/block-s-right.webp" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/a1176678-66e7-4ba6-affb-a688b318581f/38b6bad5-a5cb-491b-af95-f66cc609142a/block-s-right.webp" width="40px" /> **Stanford University Arts Programs,** 2014-2015
Storytelling- and arts-focused division of Stanford’s VPUE
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Program and Event Manager
- Developed, managed, and promoted the immersive Stanford Arts Intensive program and the Stanford Storytelling Project’s live speaker series.
<aside> <img src="/icons/graduate_gray.svg" alt="/icons/graduate_gray.svg" width="40px" /> Stanford University Bachelor of Arts, English
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<aside> <img src="/icons/document_gray.svg" alt="/icons/document_gray.svg" width="40px" /> Need a downloadable version?
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